Wednesday, May 5, 2021

Wordsmith

 

It can be a challenge to design a page that consists mostly of text. It can also be a challenge for your reader. The eye is more comfortable navigating in shorter column-width spaces rather than across a full page of copy. Luckily, there are many techniques to break up lengthy articles and make the page more visually appealing to the reader’s eye and your overall design.




An easy way to start off a page with lots of text is a drop cap. Drop caps add visual appeal and if your bulletin allows for it, color. 

Another great way to break up a long section of text is with columns. Smaller sections of type make reading easier on the eye and the division of such a large amount of text is more visually appealing in column format.


Another simple element is infusing color (or font attributes such as bold and italic if color is not part of your bulletin design) to draw the eye. People typically read by skimming the page for topics of interest. Adding visual breaks through color or bold typefaces make it easier for the reader to recognize topic changes or important elements of a large story.

 

Finally, use a pull-quote (or two!). A pull-quote is a small section of the text pulled out of the article and placed in a larger typeface to draw attention. Pull-quotes are typically outlined with rule lines or placed in shaded text box as seen in this example. This typographical technique grabs attention and is typically used to place emphasis on a section of text. An interesting and well-placed pull-quote invites the reader to return to the story.

 

In the end, the main objective is to make the layout appealing so that your reader is invited into the article and actually does thatread it! After all, the message is the most important part.




 

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